Comments on: $20 Signs — Ironic, Isn’t It?

By: Mark Smith

Mark Smith — Fri, 20 Aug 2010 14:28:03 +0000

Thanks Gene!

By: Gene Thompson

Gene Thompson — Thu, 19 Aug 2010 14:45:56 +0000

All signshop owners should read this at least every six months.

Great article.

By: John de Jong

John de Jong — Wed, 12 May 2010 05:40:07 +0000

Question for Doug Allen. What were those other 2 websites which have been a huge part of your sign business education?

Re: competitors undercutting. Never be afraid to ask for the higher price. (Fear is your enemy, not your competitors) You can always drop a few bucks, but never go up. ”
I bought this company a year ago and have raised prices to realistic levels. Yes I lost some customers, but not all of them. They weren’t customers I could afford to lose, they were customers I couldn’t afford to keep.

By: matt

matt — Fri, 04 Dec 2009 17:16:23 +0000

Yeah, Sounds GREAT, but when you have other sign companies all around you doing corosign for $5-$10 and you are selling them for $15-20, everyone thinks your ripping them off. This goes with all signs, graphics, and wraps in this area, and I don’t know why. I’m in it to get riches quickest (Making Money) versus who will go broke first (I aint in it for my HEALTH). Any Suggestions.

By: Mark

Mark — Tue, 29 Sep 2009 20:54:37 +0000

Doug, Glenn is one of the sharpest guys I know in this business. I really like the quote – it’s so true, and what a great way to upsell!

Thanks for dropping by.

By: Mark

Mark — Tue, 29 Sep 2009 20:52:42 +0000

Hi Dan! Thanks for stopping by. I appreciate your feedback — yes, Amen!

By: Doug Allan

Doug Allan — Mon, 28 Sep 2009 01:44:45 +0000

The beginning of my first exploration into the internet led me to a site called colorcut.com As an dissatisfied buyer of a Roland colorcamm, I was returning it to purchase an Edge when a post by Glenn Taylor (above) led me to 2 other websites that have been a huge part of my education in the sign business ever since.

Glenn gets credit for another breakthrough in my thinking. Who knows what story or sign man it may go back to, but I read once where Glenn explains to clients about the price of a sign:
“It’s not about how much money it “costs” you, it’s about how much money it “makes” for you.
“If it makes you money, it hasn’t cost you anything”

That line (or my own embellishments on the concept) have been helping me sell, and UPSELL my signs for the last 7 or 8 years since I first read it!

By: Dan Antonelli

Dan Antonelli — Mon, 28 Sep 2009 01:26:04 +0000

Amen to that Mark–

By: Mark

Mark — Thu, 03 Sep 2009 13:45:25 +0000

Hi Glenn! Thanks for stopping by. That story has always stuck with me and I didn’t realize the inspiration also went back to Butch’s comment.

Great to hear from you!

By: Glenn Taylor

Glenn Taylor — Thu, 03 Sep 2009 08:01:41 +0000

Several years ago I had the opportunity to meet Butch Anton at an “open house” of one of my material suppliers. He was giving a talk on selling and said something that has stuck with me ever since.

“If you don’t ask for it, you won’t get it.”

That’s how I ended up getting better prices for my work including selling 4′x8′ for $750. You’ve got to show confidence and believe in yourself when you’re selling. You’ll appear more credible in the eyes of your clients. And the more credible you are, the easier it is to sell at higher prices.