The EstiMate Software Blog

Posts Tagged ‘prices’

$20 Signs — Ironic, Isn’t It?

Wednesday, September 2nd, 2009

Setting The Scene

I live in a really beautiful part of the country — near Asheville, North Carolina — on a relatively rural road with gorgeous views of the backside of the mountains in Bent Creek that I can see from my bedroom window every morning. The other day, I was heading out to the grocery store when I passed a coroplast sign in the front yard of a small home.

Rainbow Christmas 05
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Why You Should Never Slash Your Prices In A Recession

Monday, February 16th, 2009

In a recession, you need to make smart money decisions.

Dropping prices is one of the worst choices you can make.

It’s so, so tempting in this economy to price low in order to get what little work is going around.  It’s also the fast track to bankruptcy.

First of all, let me say that I remain convinced that this economy will rebound quickly as soon as we all get over the shock of how fast it imploded.  I predict that even if we are not back to the levels we were a year and a half ago, by summer this year we should be back to a place where credit is freed up and money is moving through the economy again.  Until then, what do we do?

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