The biggest gift you can give to your customers is to stay in business and still be there for them down the line when they need you again. Your prosperity is your community’s gain.
Note: This article is written from the sign shop perspective, but is applicably to any small business where time and materials are the bottom line. The wrong hourly rate (or “shop rate”) can be like a hidden cancer for your business. How do I know? Because I almost killed my sign business this way in [...]