I like the EstiMate program because I can present my customers with a clear and concise printed estimate. If they do not like the price I quoted, fine! I know with ESTIMATE it is the price we need to charge in our shop to be in business and yes have profit left! I see now why you say "stop using your head." I no longer have to give my customers that "far away look" when they ask: "how much is it?" With the ESTIMATE program I feel confident in my pricing "SYSTEM". I was able to "groom" all of my material costs into the ESTIMATE program and then let ESTIMATE coordinate all those costs I used to miss.
-- John Seeley, Seeley Sign Co., Sylvania, PA