Category Archives: Business Tactics

$20 Signs — Ironic, Isn’t It?

Neglecting profitability, and undercharging for work, hurts us, hurts the industry, and hurts our futures. Being in business for ourselves gives us the opportunity to retire early, and were throwing it away when we undercharge. Every time we undersell our work, we are incrementally giving away our retirement, our health care, our vacations, and our futures.

21 Ways to Drum up Business in a Slow Economy

Drive around looking for signs in need of repair, and visit the owner with business card in hand and EstiMate on your laptop. Right now, everybody is having sales. Take out a classified ad advertising banners to the local business community, as a “cross marketing” opportunity. When people call inquiring, explain that you are offering [...]

What’s The Highest And Best Use Of Your Time?

If I didn’t give myself downtime, I wouldn’t have anything truly valuable to offer, and I’d just be spinning my wheels. Kind of like when I make a conscious decision to go to bed and tackle a problem in the morning, because I know if I do it late at night it will take an hour, and if I do it in the morning it will take 10 minutes.

Over-Deliver And Stand Above The Crowd

This morning I read an article by Rich on the Working Smarter Blog over at titled “Winners Over-Deliver – Are you a Winner?” that really got me thinking about my experiences in the sign business and how this was true for me. Also, how it has translated into my experiences with EstiMate. Always Go [...]