Going The Extra MileThe EstiMate Software Blog

The Biggest Mistake Many Businesses Make

Mark Smith | February 15, 2010

Pricing is a challenge. Every time we have to quote a job, we have to think through the work carefully and try to price accurately.

Over-Deliver And Stand Above The Crowd

Mark Smith | February 24, 2009

This morning I read an article by Rich on the Working Smarter Blog over at SmartDraw.com titled “Winners Over-Deliver – Are you a Winner?” that really got me thinking about my experiences in the sign business and how this was true for me. Also, how it has translated into my experiences with EstiMate. Always Go [...]

I was doing an estimate a couple of weeks ago, and had already figured in my head about what the price should be. I knew that a competitor had bid on this job, and the customer had always been ours. Needless to say, my 'in my head' estimate was influenced by the fact that I didn't want to let the customer go to someone else. Common sense prevailed, and I went to EstiMate for a cross-check. The price came out nearly 35% higher than my "guess." Now came the hard part. I had to resist the temptation to override, and tell myself to remember that we do this to make a profit! I went with EstiMate's full price, and got the job. It turned out, in fact, that we were substantially less than the other guy, and the customer questioned why. I showed him the full itemized estimate, and now he is confident about our price AND our PROFESSIONALISM!

-- Doug Gossoo, Prosign, Kelowna, British Columbia

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Tag Archives: Going The Extra Mile

The Biggest Mistake Many Businesses Make

Over-Deliver And Stand Above The Crowd