SignBuilder Illustrated Hingst’s Sign Post, Sept. 09 – Great Reading!
I recently read Jim Hingst’s “No Time To Hunker Down, Part Two” in his column Hingst’s Sign Post in SignBuilder Illustrated. He presents several powerful strategies for drumming up business in a tough economy, including:
- Following up on old leads
- Sending mailers to your customers
- Networking
- Upselling
- Becoming a consultant
- Constantly closing sales
- Flexibility and leadership
Great reading, everybody. His points are extremely well made and I would have only one to add: Use good pricing software so when you do close a sale, you’re making sure you don’t leave money on the table. If you haven’t yet read SignBuilder Illustrated, it’s a great magazine and well worth checking out for articles like Jim’s.
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