The EstiMate Software Blog

I recently read Jim Hingst’s “No Time To Hunker Down, Part Two” in his column Hingst’s Sign Post in SignBuilder Illustrated.  He presents several powerful strategies for drumming up business in a tough economy, including:

• Following up on old leads
• Sending mailers to your customers
• Networking
• Upselling
• Becoming a consultant
• Constantly closing sales
• Flexibility and leadership

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1. Drive around looking for signs in need of repair, and visit the owner with business card in hand and EstiMate on your laptop.
2. Right now, everybody is having sales. Take out a classified ad advertising banners to the local business community, as a “cross marketing” opportunity. When people call inquiring, explain that you are offering 5% off in exchange for having your name on the banner.
3. Get creative with direct mail. Take the type of work that makes you the very best profit, and direct mail small target groups offering your services. A great example would be holiday window splashes (there’s a new holiday every couple of months).

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