SignBuilder Illustrated Hingst’s Sign Post, Sept. 09 – Great Reading!
Jim Hingst presents several powerful strategies for drumming up business in a tough economy in his column “Hingst’s Sign Post” in this month’s issue of SignBuilder Illustrated.
Jim Hingst presents several powerful strategies for drumming up business in a tough economy in his column “Hingst’s Sign Post” in this month’s issue of SignBuilder Illustrated.
Mark, I've got to hand it to you. I downloaded your demo off the web and within 1 hour had it installed, configured and pumped out 3 estimates. I then spent another hour and a half calculating prices for the same signs the "old way" just to find myself within 5% of ESTIMATE's price. One of the quotes I faxed to a customer from my PC while she was still on the phone. She was so pleased with the quick service that she signed the estimate and faxed it right back. The best one though, was a quote that I had figured both manually and with ESTIMATE. Estimate's price came up 35% higher than mine (I underestimated my labor). I figured I'd present the printed estimate to the customer with the higher price and see what happened. Much to my surprise, he looked at the estimate and said, "that's about what I figured I'd spend". The price difference was enough to pay for the software! I believe a computer generated price is much more credible to the consumer than a hip-shot quote. Thanks for giving us a tool to make that easy to do!
-- Pete Kouchis, Say it with SIGNS, Inc., Orland Park, IL