- Drive around looking for signs in need of repair, and visit the owner with business card in hand and EstiMate on your laptop.
- Right now, everybody is having sales. Take out a classified ad advertising banners to the local business community, as a “cross marketing” opportunity. When people call inquiring, explain that you are offering 5% off in exchange for having your name on the banner.
- Get creative with direct mail. Take the type of work that makes you the very best profit, and direct mail small target groups offering your services. A great example would be holiday window splashes (there’s a new holiday every couple of months).
Posts Tagged ‘Recession’
21 Ways to Drum up Business in a Slow Economy
Thursday, April 16th, 2009Why You Should Never Slash Your Prices In A Recession
Monday, February 16th, 2009
In a recession, you need to make smart money decisions.
Dropping prices is one of the worst choices you can make.
It’s so, so tempting in this economy to price low in order to get what little work is going around. It’s also the fast track to bankruptcy.
First of all, let me say that I remain convinced that this economy will rebound quickly as soon as we all get over the shock of how fast it imploded. I predict that even if we are not back to the levels we were a year and a half ago, by summer this year we should be back to a place where credit is freed up and money is moving through the economy again. Until then, what do we do?