I recently read Jim Hingst’s “No Time To Hunker Down, Part Two” in his column Hingst’s Sign Post in SignBuilder Illustrated.  He presents several powerful strategies for drumming up business in a tough economy, including:

• Following up on old leads
• Sending mailers to your customers
• Networking
• Upselling
• Becoming a consultant
• Constantly closing sales
• Flexibility and leadership

Great reading, everybody.  His points are extremely well made and I would have only one to add: Use good pricing software so when you do close a sale, you’re making sure you don’t leave money on the table.  If you haven’t yet read SignBuilder Illustrated, it’s a great magazine and well worth checking out for articles like Jim’s.